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Venue:
Plaza Ballroom C
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Friday
, March 29
8:30am MDT
1.4 Special Topic - Can Data Drive Consumer Insights?
Plaza Ballroom C
Steve Edwards
10:30am MDT
Keynote: Make Advertisting Matter: The Xandr Story
Plaza Ballroom C
Christina Beaumier
1:00pm MDT
2.4 Special Topic - Advertising's People Problem: A View from Four Continents
Plaza Ballroom C
Padmini Patwardhan
2:45pm MDT
3.4 Special Topic - Art or Science? The Challenge of Teaching Media Planning in 2019
Plaza Ballroom C
Janet Rose
5:15pm MDT
AAA Members' Meeting
Plaza Ballroom C
6:30pm MDT
President's Reception
Plaza Ballroom C
Saturday
, March 30
8:30am MDT
4.4 Special Topic - Teaching Creativity in The Age of Artificial Intelligence and Data Stream
Plaza Ballroom C
Sabrina Habib
11:00am MDT
5.4 Special Topic - From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching
Plaza Ballroom C
Sara Champlin
2:00pm MDT
6.4 Special Topic - The Rise of Multitasking Consumer: Why Using Media and Devices at the Same Time is Relevant to Advertising
Plaza Ballroom C
Anastasia Kononova
3:45pm MDT
How to Be a Better Reviewer and Why You Should Care
Plaza Ballroom C
Charles R. Taylor • Marla Stafford • Russell N. Laczniak • Eric Haley
Sunday
, March 31
8:30am MDT
7.4 Special Topic - The Role of Artificial Intelligence (AI) in Advertising
Plaza Ballroom C
Harsha Gangadharbatla
10:15am MDT
8.4 Special Topic - Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected?
Plaza Ballroom C
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AAA Annual Conference 2019
America/Denver
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AAA Annual Conference 2019
Mar 28
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31, 2019
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Dallas Marriott City Center, 650 North Pearl Street, Dallas, TX 75201 USA
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Thursday
, March 28
Friday
, March 29
Saturday
, March 30
Sunday
, March 31
Venue
Alsace
Billy Bob's Texas
Bordeaux
Champagne
Nice
Normandy A
Normandy AB Foyer
Normandy B
Plaza Ballroom A&B
Plaza Ballroom C
Plaza Foyer
Restaurant
Somerset
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