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Thursday, March 28
 

7:00am

7:45am

8:00am

8:30am

10:00am

1:00pm

3:00pm

6:00pm

 
Friday, March 29
 

7:00am

7:30am

8:30am

1.1 Digital Advertising Normandy AGuy Golan 1.1a An Empirical Study on the Presence Framework: Effects of Interactivity, Vividness, and Media Novelty on Immersive VR Advertisement Normandy A 1.1b Contrasting User Generated Videos Versus Brand Generated Videos on Amazon.com Normandy A 1.1c 'It’s My Virtual Space, Not Yours': The Effect of Personalized Native Ad within Social Media Normandy A 1.1d What Makes Twitter Brand Posts Engaging Normandy A 1.2 Issues Around the World Normandy BHerbert Jack Rotfeld 1.2a Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews Normandy B 1.2b Does Media Coverage Impact Place Brands? A Natural Experiment Examining the Impact of the 2015 Refugee Crisis on the International Place Brand of Hungary Normandy B 1.2c The Effects of Ad Negativity on Political Digital Advertising Engagement: A Computational Case Study of Russian Facebook and Instagram Content Normandy B 1.3 Celebrity and Luxury BordeauxJ. Robyn Goodman 1.3a Self-presentation and Interactivity: How Message Features Influence Consumers’ Perception of Luxury Brands’ Social Media Advertising and Perception of Brand Bordeaux 1.3b The Role of Celebrity-Consumer Emotional Bond: The Impact of Endorser-Consumer Emotional Attachment on Attitude and Conation in the Context of Endorser-Product Fit Bordeaux 1.3c To Be Human or Not to Be: Contrasting Brand Personality and Consumer-Brand Relationships of Nostalgic and Non-Nostalgic Brands Bordeaux 1.3d Understanding When Hedonic Appeal Works Better Than Meaningful Appeal in Motivating Potential Givers to Provide Supports to Nonprofit Organizations Bordeaux 1.4 Special Topic - Can Data Drive Consumer Insights? Plaza Ballroom C Publications Committee Meeting Alsace

10:00am

10:30am

11:30am

1:00pm

2.1 Gender In Advertising Normandy ACourtney Carpenter Childers 2.1a Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis Normandy A 2.1b Does Femvertising Sell? A Data Mining Investigation of Consumer Conversations Around Dove’s Campaign for Real Beauty on YouTube Normandy A 2.1c En-Gendering Power and Empowerment in Advertising: A Content Analysis Normandy A 2.1d Males in Advertising: A Content Analysis of Objectified Male Images Normandy A 2.2 Consumer Control Normandy BMichael F. Weigold 2.2a Ad Avoidance Predictors: An Ad Blocker User Perspective Normandy B 2.2b In-Stream Video Advertising: Effects of Congruence and Advertisement Positions on Consumer Response Normandy B 2.2c To Block or Not to Block? An Exploratory Study of Continuing and Future Ad Blocker Usage Normandy B 2.2d “Who is Watching Me?” – Effects of Perceived Agency of Tracking, Brand Trust and Website Credibility on Privacy Concerns Toward Online Behavioral Advertising Normandy B 2.3 Influencers BordeauxClaire Segijn 2.3a Do Endorsers Lose Credibility When They Try Too Hard to Sell? Interactive Effects of Instagram Profile Sources and Product Placements on Credibility and Brand Atittude Bordeaux 2.3b Influencer Credibility and Sponsorship Disclosure Effects on Ad Recognition and Resistance to #Sponsored Instagram Posts Bordeaux 2.3c Influencer Marketing: Relationship Norm Moderates the Effect of Influencer-Product Congruence on Social Media Bordeaux 2.3d Understanding YouTube Personality Communities: Conceptualization and Typologies Bordeaux 2.4 Special Topic - Advertising's People Problem: A View from Four Continents Plaza Ballroom C

2:30pm

2:45pm

3.1 Advertising and Change Normandy AJinhee Lee 3.1a Balancing Impressiveness and Favorability: A Qualitative Study on an Emerging Type of Advertising in China Normandy A 3.1b Does ‘Inspiration Porn’ Inspire? How Model Disability and Level of Challenge Impact Affective Responses and Attitudinal Evaluations of Advertising Normandy A 3.1c Effects of Informational/Transformational Appeals in Issue/Image Political Advertising: A Multi-Group Structural Equation Modeling Study Normandy A 3.1d Mind the Gap: Using Transit Advertising to Influence Consumer Attitudes Toward Climate Change Normandy A 3.2 Social Media Normandy BHong Cheng 3.2a Are Sincere Looking Social Media Influencers Better Brand Endorsers? An Investigation of Influencer Personality, Consumer Envy and Identification Normandy B 3.2b The Effects of Influencers and Sponsorship Disclosure in Instagram Product Review Normandy B 3.2c The Focus Talks: Impact of Regulatory Focus on Social Media Language and Advertising Effectiveness Normandy B 3.2d The Role of Ad Likeability in the Relationship Between Ad Factors and Consumer Engagement on Twitter Normandy B 3.3 Mood, Gratitude and Death BordeauxRussell N. Laczniak 3.3a Death in Advertising: The Last Taboo? Bordeaux 3.3b Do Consumers Feel Gratitude Toward the Advertising? Study on Consumers’ Evaluation of Advertising from the Gratitude Perspective Bordeaux 3.3c Positive Mood Obscures, Negative Mood Alerts: The Interplay between Mood and Disclosure Language on the Effectiveness of Native Advertising Bordeaux 3.4 Special Topic - Art or Science? The Challenge of Teaching Media Planning in 2019 Plaza Ballroom C

3:45pm

5:15pm

6:30pm

 
Saturday, March 30
 

7:30am

8:30am

4.1 Advertising and Health Normandy AJoyce M. Wolburg 4.1a Branding for Health Products: Effect on Condom Purchase and Use Intentions Normandy A 4.1b Electronic Cigarette Advertising on Instagram: Influence of Advertising Message Claims and Health Warning Labels on Consumers’ Attitudes and Behavioral Intentions towards Electronic Cigarettes Normandy A 4.1c "It’s Time to Make a Change”: Content Analysis of Food and Beverage Advertisements on Nickelodeon Normandy A 4.1d Kids' Restaurant Menus: Formatting Can Significantly Impact Food Choice Normandy A 4.2 Empowerment and Gender Normandy BPamela Richardson 4.2a "#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-Market Cosmetic Brands Normandy B 4.2b All Brands Welcome? An Exploration of How Brand-Cause Fit Shapes Messages in Femvertisements Normandy B 4.2c Differential Influence of Feminist Perspectives on Evaluative Responses to Female Nudity in Advertising Normandy B 4.2d Post-Femvertising: How Award-Winning Femvertising Messages Draw upon Elements of Post-Feminist Discourse Normandy B 4.3 Messages BordeauxBruce G. Vanden Bergh 4.3a Narrative Message and Virtual Reality: The Impact of Telepresence and Transportation on Consumer Learning in the Real Estate Industry Bordeaux 4.3b Only For You vs. Only Today: How Should These Be Implemented? The Interaction Effect of Restrictions and Engagement Bordeaux 4.3c Self-Brand Connection, Psychological Distance, and Ad Message Strategy: The Effect of Self-Brand Connection on Ad Effectiveness Bordeaux 4.3d Testing the Extent of the ‘Immersive’ Experience with Narrative Advertising Bordeaux 4.4 Special Topic - Teaching Creativity In The Age of Artificial Intelligence and Data Stream Plaza Ballroom C

10:00am

11:00am

5.1 Advertising Profession Normandy AGlenn Griffin 5.1a Does Personality Influence Attitudes Toward Workspace and Collaboration in the Creative Industries? An Exploratory Study. Normandy A 5.1b Personalization Effects in Recruitment Advertising: The Mediating Role of Considerateness Normandy A 5.1c Understanding Advertising Client-Agency Relationships in China: The Impact of Relationship Quality and Guanxi on Agency Performance Normandy A 5.1d What Novice Creatives Need to Know Beyond Their Portfolio Normandy A 5.2 Regulation Normandy BJoseph Phelps 5.2a A Content Analysis of EvanTube HD Sponsored Unboxing Videos’ Adherence to CARU Guidance Normandy B 5.2b Are Influencer Sponsorship Disclosure Hashtags FTC Compliant? A Social Listening Analysis of 2016 and 2017 Tweets Normandy B 5.2c College-aged Female Consumers’ Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their interpretations on the Photoshop Disclaimer Law Normandy B 5.2d The Effects of Sponsorship Disclosure in eWOM and Underlying Mechanism Normandy B 5.3 Multitasking BordeauxRick Wilson 5.3a Generation Matters? Examining How U.S. Consumers Respond and Process Product Placement: Test of Serial Mediation Model by Generations Bordeaux 5.3b Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers Bordeaux 5.3c How Multitasking Preference and Media Multitasking Behavior Influence General Advertising Perceptions Bordeaux 5.3d When Multitasking Becomes a Necessity: Influences of Media Multitasking and Additional Ad Exposure on Recognition and Attitude Toward Placed Product in Video Bordeaux 5.4 Special Topic - From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching Plaza Ballroom C

12:30pm

2:00pm

6.1 Potpourri of Useful Insights Normandy ALudmilla G. Wells 6.1a Audience’s Attention to the Youtube Pre-Roll Advertising: Eye-Tracking Approach Normandy A 6.1b Brands Like Humans VS Like Me: The Effectiveness of Brand Anthropomorphism on Warmth Perceptions and Buying in Corporate Social Responsibility Normandy A 6.1c Myself in Snapchat vs. Instagram: The Interactive Effect of Users’ Self-Construal and Their SNS Uses Related to the Efficacy of Advertisement Normandy A 6.1d When Brand Activism Advertising Campaign Goes Viral: An Analysis of Always #LikeAGirl Video Networks on YouTube Normandy A 6.2 Corporate Social Responsibility Normandy BPadmini Patwardhan 6.2a The Effect of Cartoon on Eco-Friendly Responses: The Role of Involvement and Moral Values Normandy B 6.2b The Impact of Message Concreteness and Level of Mental Construal on Consumer Response to Cause-Related Marketing Claims Normandy B 6.2c Using Guilt and Shame Appeals in Narratives to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India Normandy B 6.2d Vertical Individualism as a Motivating Factor in Perceiving CSR Advertising for East Asian Market Normandy B 6.3 Models and Dads BordeauxXimena Ferro 6.3a An Exploratory Look at Gen Z's Reception of Ads Featuring Stay-at-home and Involved Dads Bordeaux 6.3b Examining Consumer Response to Real and Edited Models: The Role of Model Realism Bordeaux 6.3c Examining How a Plus-Size Model in Advertising Generates Purchase Intention: A Perspective from Consumption Visions Bordeaux 6.3d “Normal-Sized” Models Do Sell: An Investigation From the User-Imagery Perspective Bordeaux 6.4 Special Topic - The Rise of Multitasking Consumer: Why Using Media and Devices at the Same Time is Relevant to Advertising Plaza Ballroom C

3:45pm

4:30pm

 
Sunday, March 31
 

7:30am

8:00am

8:30am

7.1 Pro-Social Advertising Normandy ASara Champlin 7.1a Exploring Age Effects on Meaningful Messages: The Underlying Mechanisms of Elevation and Admiration Normandy A 7.1b Persuasive Effects of Framing Feasibility versus Desirability Messages for Individuals in Different Stages of Change for Blood Donation Normandy A 7.1c Prosocial Native Advertising on Social Media: The Impact of Ad Relevance and Ad Type Normandy A 7.1d The Message Strategy for Green Corporate Social Responsibility Communication: Flattery Effects on a Hotel's Green CSR Message Normandy A 7.2 Pro-Social Advertising II Normandy BTom Reichert 7.2a Building Persuasion Knowledge with Subvertising Normandy B 7.2b Message Agreement: Mediating Millennials' Brand Response to Advocacy Advertising Normandy B 7.2c The Effect of Cultural Orientations on Green Purchase Behavior: Comparing American and Chinese Consumers Normandy B 7.2d Understanding the Impact of Social Inclusion and Exclusion on Consumer Responses to Promotion- and Prevention-focused Advertisements Normandy B 7.3 Drugs, Guns and Deception BordeauxCarrie Leferle 7.3a Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising Bordeaux 7.3b It’s Just Not Gonna Happen to Me: Influences of Construal Level, Perceived Susceptibility, Optimistic Bias, and Pharmaceutical Advertising on Prescription Medication Decision Engagement Bordeaux 7.3c Protecting the NRA Brand during a Time of Crisis: A Damage Control Strategy Informed by Social Identity Theory Bordeaux 7.3d The Role of Emotional and Cognitive Trust in Perceived Risk: Effects of Emotional and Functional Benefits in Direct-to-Consumer Prescription Drug Advertising Bordeaux 7.4 Special Topic - The Role of Artificial Intelligence (AI) in Advertising Plaza Ballroom C

10:15am

8.1 Corporate Social Responsibility Normandy ASteven M. Edwards 8.1a How Price Discounts Increase Compliance with Assertive Messages for Prosocial Behavior Normandy A 8.1b Keep America (or Earth) Beautiful: Construal Level Fit Effects and Message Persuasiveness Normandy A 8.1c The Moderating Role of Consumer CSR Knowledge on Their Response to a Company-Cause Fit: Examining the Mediating Effects of Perceived Uniqueness Normandy A 8.1d Too Small to Matter? The Impact of Company Size and Cause Proximity on Consumer Response to Corporate Social Responsibility Normandy A 8.2 I'll Buy That Normandy BAlice G. Kendrick 8.2a Digital Goods May Satisfy Consumers’ Need for Control Normandy B 8.2b Dollars-Off or Percentage-Off: How Complexity-Induced Construal Affects the Perception of Promotional Messages Normandy B 8.2c Hot Deal!: The Interplay of Time Constraints and Social Influences on Online Impulse Buying Normandy B 8.2d Looking Forward, Looking Back: How Time Urgency Changes Goal Progress Effects on Consumer Responses to Mobile Reward Programs Normandy B 8.3 Sports and Radio BordeauxSid Muralidharan 8.3a A Comprehensive Picture of Super Bowl Ads: Content Analysis of Super Bowl Ads From 1965s to 2015s Bordeaux 8.3b Functionality and Adoption of Branded Radio Apps: The Millennial Perspective Bordeaux 8.3c Segmenting the Connected Sport Fan: Exploring the Motives and Experiences of Digital Sport Consumers Bordeaux 8.3d Selling a University: A Conten Analysis of NCAA Division I Colleges’ Featured YouTube Videos Using the Spirituality in Advertising Framework Bordeaux 8.4 Special Topic - Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected? Plaza Ballroom C